(Soloman, Michael R.)
Consumer behavior : Buying, having, and being / Buying, having, and being Michael R. Soloman - 3rd ed. - New Jersey : Prentice Hall, 1996 - 682p.
Includes glossary and index
013365768X (hb) : NT$840
Consumer behavior : Buying, having, and being / Buying, having, and being Michael R. Soloman - 3rd ed. - New Jersey : Prentice Hall, 1996 - 682p.
Includes glossary and index
013365768X (hb) : NT$840