(Tull, Donald S.)
Marketing research : Measurement and method / Measurement and method Donald S. Tull and Del I. Hawkins - 4th ed. - New York : Macmillan, 1987 - 845p.
Includes glossary and index
002421910X (hb)
Marketing research : Measurement and method / Measurement and method Donald S. Tull and Del I. Hawkins - 4th ed. - New York : Macmillan, 1987 - 845p.
Includes glossary and index
002421910X (hb)