Advertising / by William F. Arens, Courtland L. Bovée.
By: Arens, Willam F.
Contributor(s): Bovée, Courtland L.
Publisher: Burr Ridge, IL : IRWIN, 1994Edition: 5th ed.Description: 573p. ; 29 cm.ISBN: 025613412X (hb).DDC classification: 659.1| Item type | Current location | Call number | Status | Date due | Barcode |
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西文圖書(English Books)
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三育基督學院圖書館(TAC Library) 西文書區(English Books) | 659.1/A681/5th ed. (Browse shelf) | Available | E0012355 |
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| 658/S622 Principles of management : | 658/S877/5th ed. Management / | 659.19/R286 What's behind the name? : | 659.1/A681/5th ed. Advertising / | 659.1/L856 Advertising / | 659.1/R885/6th ed. Fundamentals of advertising / | 659.1/T947 Sales promotion that gets results / |