TY  - BOOK
AU  - (Longman,Kenneth A.)
TI  - Advertising / 
T2  - The Harbrace series in business and education
SN  - 0155019015 (hb)
PY  - 1971///
CY  - New York : 
PB  - Harcourt Brace Jovanovich, 
N1  - Includes index
ER  -