TY  - BOOK
AU  - (Pride,William M.)
AU  - (Ferrell,O.C.)
TI  - Marketing : : Basic concepts and decisions / 
SN  - 0395357098 (hb)
PY  - 1985///
CY  - Boston : 
PB  - Houghton Mifflin Co., 
N1  - Includes index
ER  -